ZOE WEES X McDONALDS

In 2023, I had the amazing opportunity to work on an illustration project for McDonald’s in collaboration with the talented artist Zoe Wees. The “I Am Beautiful” campaign celebrated self-expression, inner beauty, sustainability, and creativity. Through this initiative, our illustrated cups were recycled into 4.7 million Happy Meal books, showcasing the power of art and eco-consciousness.

“Packaging can be surprisingly beautiful when we dispose of it correctly together and return it to the cycle. It doesn’t take much. It takes many.”